The Ultramarine Movement

The Ultramarine Movement is a brand that tackles the issue of sexual assault at music festivals and concerts, along with advocating for a person’s right to put whatever clothing they desire on their body. To confront this issue, large environmental graphics as well as an app were conceived and designed. The style of these designs is modeled after simple illustrations popular with the younger audience, and also implement overprinting to convey the message that no matter what clothes someone wears, they are still people underneath and have a right to their body and how they dress.