Front and back of appetizer menu. The photo is again taken from the Conroe archives, and felt appropriate for an opening act.
Front and back of appetizer bar menu. The photo is taken from the archives of another Texas town but still held the same vibe as Conroe and what I was looking for in a bar image. The “roll the barrel” written in the image is highlighted and influenced the prevalent slogan throughout the design.
In addition to the menu design, I also conceptualized extras to fit the branding. These items are a bottle opener, a rubber bar mat, a guitar case, and a guitar.