Merch Line for Cosmo Sheldrake

A merch line concept for Cosmo Sheldrake, an independent artist and composer. The merchandise is imagined as a series of wearables including a shirt, a hoodie, a canvas bag, and buttons. 

Traditional pastel illustrations create the imagery and tone that suit Cosmo Sheldrake’s music for the wearables. A new logo (pictured right) for the musician was also developed to fit the tone of his songs and the merchandise.

Proposal Sketches

The proposed whimsical imagery for the line, as well as the color palette.

Refined Sketches

Fully realized pastel illustrations to be used in the designs. An abstract pastel pattern of a blend of colors is also utilized for elements like the logo.

Completed Merch Line

© 2021 Jon De Guzman Designs. All rights reserved.